People always discuss about the length of the post and the
ways how to post should be. But there is a lots of conflicts and confusion
exists when it comes to a blog post.
As you know content is really a vital part of your search
ranking, leveraging it with right exposure is essential. Some myths still exist
that shorter is better and some say longer posts are easy to get caught in the
eyes of Google. Another rumor is that people will not read content and most
probably look for images and videos that give easy access to the information!
But the fact is it’s not about the length of the post!
It’s about what you are writing and how you are presenting
it!!
When it comes to website content, length is not the only
factor that is to be considered. Apart from that there are many issues, which
are to be taken into account.
Following are a few
factors that affect the length of your web post:
Style:
Few writing styles will make themselves get involved in the
content and few write brief, small and sharp to the point. Some other times, it
will be more or less like a conversation or interaction or about interviews of
experts.
Substance:
This is very important and basic consideration. If you can
say in 300 words, you can do or you need 1000 words to explain it? No issues go
ahead! Anything is fine until you make it clear and worth reading.
Format:
Another important thing is to know the way how you have
formatted the article. It has a massive impact on its readability. If you tend
to use lots of subheadings, images and paragraphs, you must phrase everything
to be visible and break up and explain with crystal clear.
Frequency:
How often do you post also depend on how long you should
write? Some bloggers used to post once in a week and few may post alternative
days in a week, it all depends on the way you need to interact with the
audience. It also matter about how your content team can manage time in giving
good posts. There are many companies offering content marketing along with SEO services in
Chennai, which you may make use of it!
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